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back east bagels redesign
service design
ui/ux process
A collaboration with a local business to redesign their website!
Employing the comprehensive UI/UX process from start to finish.
2024 | 3 months
research process
user experience
Empathize
Define
Ideate
Prototyping
Design
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market research
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user research
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personas
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user interviews
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problem statement
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sketching
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wireframing
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mapping user interaction
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final design solution
Research
Empathize
Current Site
Define
Action Plan
Define
User Journey
Ideate
Sketches + Wireframes
Ideate
To accommodate both rushing customers and staff- creating an 'order for pickup' and a 'reserve for later' feature.
Quick wireframes to visualize the ideas explored in sketches.
More explorations, now working around content.
Visual Identity
Design
I wanted to highlight the 'back-east' aspect of Back East Bagels, so I explored vintage design elements and classic East Coast motifs.
The back east store has a subway tile feature!
When it came to colors, I opted for a palette that kept things fun and friendly. This was to maintain the approachability valued in a small business- while still elevating the visual identity.
In-Stock Journey
Click through the reworked website and go through the online ordering process!
*I prioritized the mobile site, as it receives the highest traffic, with plans to expand into desktop later on.
3 different pathways
Go through what it looks like to reserve for another day, as requested by regulars, commuters, and those with dietary restrictions.
Out-of-Stock Journey
Scroll through!
Side by Side
Home Page
Breakfast & Lunch Menu
Breakfast & Lunch Menu
Project still unfinished!
Currently working on:
Usability Testing
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